DEA ONE PILL CAN KILL CAMPAIGN

Leveraging the substantial public attention to the 2024 Super Bowl, NFL Alumni Health teamed up with the Drug Enforcement Agency (DEA) to augment the ‘One Pill Can Kill’ messaging campaign. This collaboration featured a health symposium and extended to Radio Row where DEA officials and an NFLAH Health Ambassador jointly conducted 14 powerful interviews. The message reached a broader audience through more than 720 syndicated radio programs, reaching approximately 47 million listeners nationwide. This event was followed by a community forum co-hosted by the Arizona DEA and the Arizona Attorney General’s office where multiple NFL Health Ambassadors spoke publicly on the dangers of illicit drug use to at-risk public in Glendale, Arizona.

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